Start engaging your customers
“You’re too late. A lot of changes have already taken place in the internet marketing
landscape that you won’t be able to catch up. Good luck.” Don’t believe anyone who tells you that. It’s normal for every entrepreneur to feel overwhelmed at how much the concepts about internet marketing have developed. However, regardless of change, the basics of creating consumer engagement through internet marketing remain the same. Here’s what you can do to start engaging customers:
Your Website: Where is it?
This is debatable, so it’s up to you. Most people believe that even before you get a website, you can already establish your presence through social media. But think about this: if you attempt to engage potential customers through social media, you need a website to point them to. Why? Your website represents you as an owner, as a businessman, and as a company. It is an indication that both you and your business are real. The same logic follows applies to your products and services. So invest on a website; it will help you get out there.
Your Headline: A Head-turner
Turn to social media to engage customers
Who said that ads are the only ones that need to be attention-grabbing? You need to act like a celebrity at this point – only wiser. To seek the level of publicity you need, let your creative juices flowing or get a content writer to help you out. If you prefer to do things on your own, remember to do these: make your titles interesting enough to drive people to read your content; create titles that cause a sense of wonder among visitors; be humorous and appeal to your visitors’ light side; and finally, write a title that encourages a positive action to take place.
Your Visuals: Loud and Proud
When it comes using photos or videos, remember two words: high quality. Why? Photos or videos attract readers and it helps animates your content. If you have the makings of a photographer, snap a photo or two of your business. Work with creating a corporate video of your business, too. Both of these should be a mainstay on your website for visitors to get acquainted with you. If you want to, you can come up with text-only posts, but remember that it has to be eye-catching enough so visitors will read it.
Your Content: Vivid and Appealing
There has been a growing focus on quality content these days, and that works to your benefit. Just like writing a paper at school, you need to prepare high quality content that makes your readers give you an A. There are content writers out there who can help you craft relevant and engaging content that appeals to your target market. If you’re a writer, this should be right time to get your creativity flowing. Come up with compelling content that reflects your business’s values, your products or services, and the people you want to cater to.
Your Social Media Presence: Contagious and Consistent
Social media is a great platform for engaging customers
There are a lot of social media platforms
out there that accommodate business accounts for free. Use these channels to promote your business, to encourage people to take a sneak peek, and to prompt people to spread the word about your business’ existence. Engage visitors within your social media accounts by being responsive. When appropriate, include a link to your official website that they can visit. Thank those people who share, comment, and like your business page, your comments, your products, and everything else.
You’ve seen the basics, so you probably understand now why it’s not too late for every entrepreneur to start engaging customers online. What more can be said: “it’s your time to shine!”